Violence dominates the news. Mindless entertainment fills the space around the news. And advertising is everywhere in between. What matters the most - hard efforts, good causes and diligent people - is conspicuously missing from the media landscape and escapes people’s attention.
When society gets more tolerant, a city is improved or a corporation becomes more responsible - that happens because of dedication. Behind almost everything good lies a huge effort and many sleepless hours.
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